One of the projects I was assigned while working for Neiter Creative was for one of their long-term clients, The Windsor Court. The Windsor Court asked from us a series of Instagram/Facebook posts and stories for them to share throughout the Fall of 2024. Their asks were to showcase their newly photographed art from around their hotel while staying in brand guidelines.

We decided to take the pre-existing shield logo and mask their photographs and art into the shape. The story posts, since lacking captions, were playful commentary on either the art or photographs; most of the one word phrases being popular with Gen Z and Millennials at the time.