Big Step
Need a pep in your step? Try Big Step!
Big Step are energy drinks aimed for teens and young adults. Current energy drinks have levels of caffeine that can be unhealthy for adolescents, so Big Step is an alternative that still offers the boost of energy without giving more caffeine than what’s necessary.
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A suite of three drinks that all fit into a system while still holding the overall branding of Big Step. Characters on each can should be recognizable to Big Step but also have their own personality.
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I designed and illustrated all of the assets for this project. I already had the Orange drawn in my notebook from early 2022 but I had yet to find a use for him. To highlight that the orange is the mascot of Big Step, I added a straw to show his importance.
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